Accounting For Management Syllabus

 COURSE OBJECTIVES

• To equip the students with practices and procedures of financial reporting including accounting concepts, conventions, policies and generally accepted accounting principles (GAAP)

• To enable the student to attain practical knowledge of various aspects of an annual report including note on accounts and management discussion and analysis.

• To equip the students with a detailed understanding of the tools and techniques of financial statement analysis including the ramifications of CAGR.

• To introduce to the students the practical aspects of financial statement analysis through contemporary case studies for credit analysis and equity research

UNIT I

Financial reporting – meaning – methods – principles – reporting practices– financial statements– income statements– balance sheets and cash flow statements – accounting concepts and conventions – accounting standards and GAAP

UNIT II

Additional information in annual report–segment reporting, notes to financial statement –full disclosure –comparative statement –management discussion and analysis.

UNIT III

Tools for analysis and interpretation of financial statements – vertical and horizontal analysis – trend analysis – common sized statements and ratio analysis – uses and limitations

UNIT IV

Liquidity and solvency analysis using cash flow statement–the dilemma of cause and effect–Prerequisites often effective financial statements–case studies

UNIT V

Introduction to credit analysis, equity research and business analytics – use of financial information for decision making – contemporary case studies

LEARNING RESOURCES

1. The analysis and use of financial statements–third edition–Gerald I. white, Ashwinpaul C. Sondhi, Dov Fried–3rd Edition 2003

2. Financial accounting for managers by Dr. Narayana Swamy, Indian institute of Management, Bangalore, Tata–McGrawHill,2018 edition

Marketing Management Syllabus

 COURSE OBJECTIVES

• To understand the Market, Marketing and Marketing Management

• To know how marketing strategies drive businesses.

• To focus marketing attention to deliver value to target customers.

• To differentiate between products and services & able to build brands

• To design & develop new products to deliver value & price, distribute & communicate through offers and build up customer value.

UNIT I

Introduction to Marketing Management–concepts–scope–Marketing Management Philosophies –Analyzing Marketing Environment –Ethical behavior– corporate social responsibility–Market Competition–case studies.

UNIT II

Consumer Behavior– concepts–Evolution of consumer oriented markets– factor influencing consumer behavior –individual factors–Market Segmentation– bases for segmenting consumer markets and business markets–Target Marketing– selection of strategies–one to one –one to many marketing – Positioning for Competitive Advantage– marketing information–innovation–cases.

UNIT III

Product and Services– Product Classification– Branding– Product Life Cycle– New Product Development – Product Extension Strategies–cases.

UNIT IV

Pricing–concepts–importance–objectives–determinants–types–strategy–actics–Place–channel distribution–intermediaries and their functions –channel structure –channel alliances–cases.

UNIT V

Promotion Decisions –objectives–promotional mix– Factors affecting– sales promotion–trade sales–personal selling –advertising and public relations–creative decisions in advertising–cases.

LEARNING RESOURCES

1. Philip Kotler , Kevin Lane Keller “ Marketing Management” 15th Edition, Person Publications Limited, 2017.

2. Noel Capon and Siddharth Shekar Singh,” managing Marketing–An Applied Approach”, Wiley India Pvt Limited 2017.

3. Kenneth E.Clow. Donald Baack, “cases in marketing management,” 5th edition, Person India Ltd, 2014.

4. Arunkumar and Meenakshi, “Marketing Management,” Vikas Publishing House, 2015.

5. Ramasamy and Namakumari, Marketing management–Global perspective –Indian context, 5th edition, Macmillan Publishers India Ltd, 2014.

6. Rajan Saxena, Marketing Management “, 5th Edition, Tata McGrew Hill Publishing Co Ltd., 2017.